Vote 2020 graphic
Everything you need to know about and expect during
the most important election of our lifetimes

Candy Crush Makers Don't Want to Trademark 'Candy' Anymore [UPDATE]

Illustration for article titled emCandy Crush/em Makers Dont Want to Trademark Candy Anymore [UPDATE]

The company behind Candy Crush Saga has withdrawn their trademark application for 'Candy' in the United States, according to documents they filed with the U.S. Trademark Office yesterday.


King, the company behind Candy Crush, filed for a trademark on the word 'Candy' last year, which caused a bit of a stir in the world of gaming, as, well, it's a bit silly to imagine one company owning the rights to any application with the word 'Candy' in it. Last month, some cheeky game developers launched the CandyJam, a game jam devoted to making video games with the words 'Candy' and 'Saga' in them.


Yesterday, King filed for abandonment of the trademark in the United States. When reached by Kotaku, King confirmed the trademark abandonment but declined to comment.

UPDATE (2:19pm): Statement from a King spokesperson:

King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP.

(Thanks, Ian!)

Share This Story

Get our newsletter


This doesn't bode well for my "milkshake" trademark application.