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Firstborn children aren't the only ones that turn one. So do new mothers. Here's a beautiful expression of gratitude.

About three months ago, my wife gave birth to our third son. Maybe because I was there in the delivery room, and maybe because we still have a little baby at home, this commercial really hit me in the feelings.

The spot is in Japanese, but there are English subtitles.

MOM'S 1ST BIRTHDAY ママも1歳、おめでとう [PampersJapan@YouTube]

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.