Gaming Reviews, News, Tips and More.
We may earn a commission from links on this page

Burger King Perfume Coming to Japan. Apparently.

We may earn a commission from links on this page.

And it seems the fragrance, which is dubbed "Flame-Grilled," will be released only in Japan. On April 1st. Hang on a second... But wait, this is supposedly an actual product.

According to Burger King Japan, April 1st is now "Whopper Day" in Japan. It's not a national holiday (dammit!), but website Fashion Snap reports that the company registered the day with the Japan Anniversary Association, making it one of many "unofficial" holidays that exist in the country. For example, Japan has a Pocky Day.


April 1st is also April Fools' Day, which is most certainly a thing in Japan, but a thing that is celebrated only on April 1st and not a month before.


So what gives? As Fashion Snap points out, the word "whopper" can also mean "lie," so it makes perfect sense for April 1st to also be Whopper Day. However! As numerous Japanese sites are all reporting, Burger King is apparently (apparently!) offering a limited edition Burger King perfume, which comes with a Whopper, so, I'm assuming, you can compare smells. Priced at 5,000 yen, the fragrance will only go on sale on April 1st starting at 10:30am. Limited one per customer. Did I mention it's Japan only? Yes, yes I did.

None of the fine print seems to indicate that this is an imaginary product and mid-March is way too fucking early to start with the April Fools' Day nonsense. Japanese food blog Entabe writes, "This seems like a like, but this is for real." Goodness. Let's hope so.

On the same day, Burger King Japan is also selling a "Whopper Pass," which is thirty days of Whopper meal deals, which are priced at 840 yen (US$6.93) each. But the pass, good between April 1 and April 30, is available at a bargain 5,000 yen ($41), making this a seriously good deal for those who don't mind eating Whoppers every. Single. Day.


Is this real? Or just a whooper of a lie? We'll find out for sure on April 1.

Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.


To contact the author of this post, write to or find him on Twitter @Brian_Ashcraft.