Double Fine's Tim Schafer is a bit of a cult darling, having been behind brilliant yet under appreciated games like Psychonauts and Grim Fandango. Thing is, he doesn't want to be a cult darling.
"There's definitely not any sort of drive to become exclusive, art-house content" Schafer told GamesTM magazine. "I think we're making very accessible games, and I think we'll keep doing that until one of them is a huge hit and then people won't say that anymore. They'll say, ‘Double Fine sold out!' And we'll say, ‘We were trying to sell out with every game we made since the first one!'"
Best of luck with that, Tim! Remember: first you get the money, then you get the power.
Schafer Wants Double Fine To 'Sell Out' [NowGamer]