British firm Head First, not content with designing the front cover for the upcoming Dead Rising 2, figured a more enjoyable way to commemorate the game's release would be to build a replica of protagonist Chuck Greene's dirt bike.
This involved taking a real dirt bike, stripping it back to its bare bones, repainting everything to match the in-game model then adding extra body parts and detail so that it looked as close as possible to the "real" thing.
Bringing Dead Rising 2 to life [Head Blog]