Whether they love them or hate them, video game industry watchers are well aware of booth babes, the women paid to wear revealing or form-fitting clothes and draw attention to various companies’ wares. They’ve been the subject of scorn and missed connections. Now, people have different hotbodies to ogle. Male ones. Booth bros.
https://kotaku.com/e3-makes-me-really-appreciate-the-pax-ban-on-booth-babe-5916237
This year, IndieCade stocked their E3 territory with booth bros, singlet-wrapped specimens of beefcake that strutted amongst indie titles like 7 Grand Steps by Mousechief, Robot Loves Kitty’s Legend of Dungeon, and Asteroid Base’s Lovers in a Dangerous Spacetime. This pic comes courtesy of journalist/developer Brandon Sheffield. No word if anyone’s fallen in love with these guys yet but honestly, it’s just a matter of time, right? E3 can be cold. And lonely.
Update: It’s been bought to our attention that the booth bros are part of a physical trivia quiz called E3GoMania, designed by The Wise Guys to offer up an interactive form of social commentary about the objectification of women at E3.
