Blizzard - WoW's Success Is A Ton Of Work

Illustration for article titled Blizzard - WoW's Success Is A Ton Of Work

Sure, the industry-dominating MMORPG World of Warcraft is bringing in tons of cash from its millions of subscribers every month, but such success doesn't come without a price. In an interview with, Blizzard senior VP Frank Pierce explains that with great subscription numbers comes great, exhausting responsibility.

I don't know if I'd describe it as "interesting" as much as exhausting...As a company we've found ourselves spread very, very thin - because the World of Warcraft community has a voracious appetite for content. That development team is 130 people, they're working on content patches, they're working on an expansion set, they've got their hands full - and then we've got the other development teams that we need to continue to support as well.


Incidentally, the question Frank is responding to is "How interesting has it been for you to watch the success of World of Warcraft?", a question a lesser man might have answered with "pretty interesting" and then moved on to the next, hopefully better question. Blizzard's Frank Pearce []




That's when you restructure to add training for new employees so that you can make your own talent instead of just waiting around for new talent to surface out of thin air.


Yes it will time to bring in more talent and get them acquainted with the code they will be working with...

(game development is FAR from the only industry that requires a boatload of training time)

There's simply no other way to remedy his problems.

Instead of working yourself to death and complaining about it, why not use your head and simply re-work your business structure to cater to the increasing need for more talent?

It's certainly not a money issue...

Sitting on your talent pool while your game's popularity spirals into the stratosphere is a terrible management strategy.