Blizzard Worth $7 Million In 1995, $7 Billion In 2007

Illustration for article titled Blizzard Worth $7 Million In 1995, $7 Billion In 2007

What a difference a decade makes. Speaking with Game Informer magazine, Activision boss Bobby Kotick has spoken of the massive disparity between how much Blizzard was worth in 1995 compared to the price Kotick paid in 2007.

In '95, the Warcraft creators were purchased by Davidson & Associates. For a sum that, in 1995, Kotick believed to be outrageous.

"That year Activision probably had 60 million in revenues", he said. "They said they paid seven million dollars for Blizzard. I'm like 'Are you out of your minds? They're like a contract developer! They have Warcraft but what else do they have? You paid SEVEN million! That's insane!"

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No, what's insane is the fact twelve years later Activision paid $7 billion for the developer, whose World of Warcraft game alone ("what else do they have?") generates $100 million a month in revenue.

Kotick: Activision Could Have Bought Blizzard For $7 Million [Game Informer]

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DISCUSSION

NewSpecies

You know what really bothers me. Someone in his position shouldn't be talking about money, he should be talking about their game lineup and what we should expect from Activision. Maybe not that, but what they plan to do to deliver new unique experiences to the gaming community.

Frankly, I'm interested in Activision's economics as much as I am interested in Gabe Newell's sex life.