Blizzard tried to embed a giant axe in the side of their office building. The developer commissioned a massive replica of Gorehowl, from World of Warcraft, for an ad display. Afterward, it considered plunging the axe into its building in Irvine, California as decoration, I learned while visiting for an event today. Unfortunately, the Irvine Company said no.

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Kotaku senior reporter. Beats: Twitch, streaming, PC gaming. Writing a book about streamers tentatively titled "STREAMERS" to be published by Atria/Simon & Schuster in the future.

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