Paul Sams, COO of Blizzard - along with his "family" - are part of a consortium that just bought the defending Super Bowl champion Pittsburgh Steelers.
Sams, his wife and three kids are listed as the part-owners, though since Mrs. Sams works for free for a law firm and the kids are, well, kids, we'll guess the money came from the one member in the family that's COO for the company that makes World of Warcraft.
Steelers ownership transition moves forward [Steelers, thanks Jim!]