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BioWare: There's No "Single Right Time" for DLC

Illustration for article titled BioWare: Theres No Single Right Time for DLC

Day one downloadable content sucks, I think. Personally, it makes me feel like a chump. But there must be a reason for it in games like Mass Effect 3, right? BioWare's Fernando Melo has an explanation.


Earlier this year, Kotaku broke the news that Mass Effect 3 had day one DLC. At a recent developer's conference in Europe (during which Mass Effect completion rates were discussed), Melo offered this: "Contrary to what you might hear on the internet, fans do want more content. They tend to say, 'I want it now.' The problem with day one content and the challenge around it is that the right answer for now is different for every player. There is no single right time, there is no single now. It's subjective, and it's unique to every player."


And what's more, it's not just unique to every player, but, according to Melo, it's not even based on BioWare's wants.

Continuing, the BioWare director of online development said, "It's not based on us. It's not based on some first-party release schedule. It's there, if they want it they can pick it up day one. If they don't, they can wait until they've finished their game." This it's-your-fault argument was made before by Forbes.

While day one DLC might make some players upset now (like with Mass Effect 3), that could change. "The only way that that's going to go away is you fast forward a few more years, where this is just normal." By "normal" meant that every game is digital and "an ongoing service". So players can immediately buy more content if they like as part of a premium feature.


When this is just normal, huh.

BioWare Explains Day One Downloadable Content [IGN via GamesIndustry]

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But the problem with Day 1 DLC to me is, it was in development side-by-side with the full game. Which means resources were pulled from the real game to make the DLC, it could also mean that things that are 'unfinished' during the crunch - whats stopping them just saying "ah sure, lets remove this from the game and add it to the DLC"

At least if the DLC is much later you can act like more development work went into it after the games release, rather than just moving things from the final product to the DLC.

A prime example of course is on-disk DLC, that stuff grinds my gears. If they had enough time to make all the stuff thats on-disk DLC in time for the game to go Gold, then you have to question if DLC never existed, would that on-disk DLC have been in the final game? I think yes.... I mean, why not? they clearly had the man hours to spare to add it and meet their target dates.