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Best Buy Launching Its Own Video Game Mag

Illustration for article titled Best Buy Launching Its Own Video Game Mag

Retailer Best Buy may have had limited success aping competitor GameStop's lucrative (for now) used games business, but it's taking another cue from the video game giant—it's launching its own video game print magazine.

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@Gamer is Best Buy and Future US Publishing's new game mag, which was discovered by Kyle Orland at the Game Beat. The existence of @Gamer was outed by one of its new employees, video game media vet Andy Eddy, formerly of TeamXbox and IGN, who describes the print pub as the "official games magazine of Best Buy."

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The new games magazine is slated to launch in June. Whether Best Buy's @Gamer will be a competitor for GameStop's Game Informer we'll know soon enough.

Best Buy to launch game magazine: @Gamer coming in late June [The Game Beat]

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KillerBeeTX
KillerBeeTX

Checking out at Best Buy:

- Would you like an extended warranty?

- Do you have a rewards card? No? Would you like to fill one out? It is free.

- Would you like to apply for a Best Buy card?

- Are you sure you wouldn't like to buy the warranty on that?

- Would you like a free magazine subscription to one of three leading magazines?

- Would you like a subscription to our Best Buy magazine? It comes with money saving coupons.

- Are you sure you wouldn't like to buy the warranty on that?

- Can I see your credit card?

- Would you like a bag?

- Are you sure you wouldn't like a Rewards Card? It is free!

- Did I mention that we now have our own Best Buy magazine? Would you like to buy a subscription? It has coupons!

- Here is your receipt. Please go online and take the survey and you could win a $5000 shopping spree!