GameStop will be getting some major competition in the used game market in Canada as Best Buy Canada begins to roll out used video game sales at their Future Shop outlets throughout the country. The company is kicking things off with a test at six of its Calgary stores, with plans on rolling out used product to each of its 133 Future Shop stores across the country by late summer.
Future Shop's director of merchandising Michelle Grawe expects that the sale of used games will draw in younger customers to the chain while doubling the chain's video game sales over the next three to five years. Grawe also commented that the chain is prepared to undercut GameStop prices in order to lure customers away from the chain, which until now has been Canada's only major retailer offering used games.
If the used game push is successful in Canada I wouldn't be surprised to see this initiative rolled out in U.S. stores soon after.
Best Buy to enter used video game market [ReportonBusiness.com]