Sega found a winner for that Bayonetta contest, and she's been breaking men's hearts all week long over at the company's booth. But don't call her "cosplay". Don't call her "marketing".
Call her "a work of art".
Just look at this costume. It's perfect. From the highly-detailed guns to the hair to the medallion to the fact she can actually clip her guns into her heels, just like the game, the costume oozes love for the game, attention to detail and, yes, an awareness of the weakness of men's minds.
Bravo, Sega. It's our COTS.