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Hasbro transforms and rolls out to the beat of its own drummer. The giant company held court at its own preview space during Toy Fair 2013, blocks away from the trade show’s epicenter. On display were Star Trek and Transformers-centric updates to the Kreo building blocks, toys tied into this year’s Thor: the Dark World movie—with sneak peeks at the film’s rank-and-file enemies and a new look for the Thunder God—and new additions to the company’s Avengers offerings, too.

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