Ah JB, you truly are the cheeky little schoolboy of Australian retail. First it was your incredible in-store reviews, now it’s stores throughout the country taking sly potshots at Konami’s decision to remove Hideo Kojima’s name from the cover of Metal Gear Solid V: The Phantom Pain.

Thanks for the reminder JB. Just in case everyone has forgotten — Metal Gear Solid V: The Phantom Pain is indeed a Hideo Kojima game.

Click here to view this kinja-labs.com embed.

For the uninitiated: Kojima’s name is usually plastered all over Metal Gear Solid promotional material but this time, in the midst of a split with Kojima productions, Konami has been removing his name. Some fans are a little upset about this.


Including, it seems, a JB Hi-Fi employee who let rip with a subtle jab at Konami.

Kojima himself retweeted this original post and it has taken on a life of its own.


This particular photo was taken at the JB Hi-Fi in Chatswood Westfield but it’s merely one of many. JB Hi-Fi stores throughout Australia are taking up the cause.

Have you seen any others in the wild? Shoot us an email.

This post originally on Kotaku Australia, where Mark Serrels is the Editor. You can follow him onTwitter if you’re into that sort of thing.