Remember the drama when the makers of Candy Crush Saga tried
to trademark the word “candy?”
And then they wanted to put a claim on “saga,” too. Of course, trademarking a name isn’t the same as owning it. Regardless, a new
game shows you what it would be like to have everyday words become verboten someone
else “owns” them. Spoiler: it would really suck.
https://kotaku.com/candy-crush-thinks-it-owns-the-word-candy-1505420069
TrademarkVille is a new asynchronous multiplayer browser game by indie agit-prop dev studio Molleindustria and statistician Mikhail Popov. It takes the kinds of legal maneuvers deployed
by companies like traditional gaming publishers as well as social gaming giants like King and Zynga—who make Candy
Crush Saga and Farmville, respectively— and throws
players into a system where the excesses of trademark and copyright brinksmanship
run rampant. You start by choosing to guess or rename a word. Doing the latter
is easy, for the most part:
Can’t use the word “spike” here. Hmm…
And, damn if it doesn’t make a sinister chill run up your
spine, when you re-name something. “Hey, everybody, you can’t use this
unless you submit to my weird-ass logic, empowered by forces you can’t
understand or see.” Both you and the person who deciphers your clue get points when a correct guess happens.
So, yeah, you’d feel pretty powerful if you could stop people from using a word you wanted to trademark. But, the opposite—guessing
what the words behind someone else’s weird re-naming—is terrible:
The sense of frustration builds quickly when you realize
that everyday words you’d use to describe things are walled off from you
because someone else “owns” them. And why? Because they gamed the system first. The creators call TrademarkVille a “(d)evolution of language. Play it and you’ll get the absurdity behind all of the recent trademark and copyright drama.
Words can’t describe how good this game is, because those words are ‘trademarked.’ Play it here
