Alice is menaced by a heroin-pushing king in this 12-minute-long Alice in Wonderland-themed anti-drug commercial by the Department of Health:
This drug abuse educational film portrays an animated fantasy based upon the characters in "Alice in Wonderland." The film shows Alice as she toured a strange land where everyone had chosen to use drugs, forcing Alice to ponder whether drugs were the right choice for her. The "Mad Hatter" character represents Lysergic Acid Diethylamide (LSD), the "Dormouse" represents sleeping pills, and the "King of Hearts" represents heroin. Ultimately, Alice concluded that drug abuse is senseless.
Creator: Department of Health, Education, and Welfare. Public Health Service. Alcohol, Drug Abuse, and Mental Health Administration. (09/25/1973 - 05/04/1980)
Series: Moving Images Relating to Addiction and Mental Health, compiled 1973 - 1980, documenting the period 1966 - 1971
Production Date: 1971
Contact: National Archives at College Park - Motion Pictures (RD-DC-M), National Archives at College Park, 8601 Adelphi Road, College Park, MD, 20740-6001. PHONE: 301-837-3540; FAX: 301-837-3620; EMAIL: email@example.com.
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