After just a week, the people behind Hero’s Song have cancelled their Kickstarter. “We put a lot of time and effort into the Kickstarter, but it’s obvious missing things like physical goods hampered our efforts. It’s also fair to say because we’re early that we didn’t have enough gameplay to show the game off enough to get people over the hump.”
Physical rewards are the DUMBEST thing a kickstarter can add. They increase your overhead IMMENSELY unless they’re seriously in “overpriced” tiers.
Limited runs of anything physical is expensive and most kickstarters don’t understand this.
Never include physical rewards. Never.