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Adidas Is Making Game Of Thrones Sneakers

Illustration for article titled Adidas Is Making iGame Of Thrones/i Sneakers

One of the main criticisms levelled against Adidas’ Dragon Ball collaboration was that the shoes were all trash, and didn’t feature the company’s more popular models like the Ultra Boost. Those, it turns out, were being saved for something else: a line based on HBO’s Game of Thrones.

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Although teased/announced months ago, complete with supposed mockups of designs based on the series’ great houses and factions, it’s only now that we’re getting actual photos of some of the shoes.

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Every shoe in the line is going to be an Ultra Boost, and the first two pairs released are based on House Targaryen. In these official shots from Adidas, one has a fiery design:

Illustration for article titled Adidas Is Making iGame Of Thrones/i Sneakers
Illustration for article titled Adidas Is Making iGame Of Thrones/i Sneakers
Illustration for article titled Adidas Is Making iGame Of Thrones/i Sneakers
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And the other has a white-on-white design, which I guess is based on Daenerys? Official pics of this one haven’t been released yet, but solebyjc got his hands on a pair early:

Photo: solebyjc
Photo: solebyjc
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Photo: solebyjc
Photo: solebyjc
Photo: solebyjc
Photo: solebyjc
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Photo: solebyjc
Photo: solebyjc

In addition to the Targaryens, solebyjc also copped an early pair of White Walker sneakers:

Photo:  solebyjc 
Photo: solebyjc 
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Photo:  solebyjc 
Photo: solebyjc 

As someone who actually collects Ultra Boosts, these...aren’t terrible. I kinda wish they were based on the Ultra Boost 1.0 model instead of the newer 4.0 (I hate the “ribbing” on the knit pattern), but the designs themselves are striking about the right balance between “subtly including references to Game of Thrones as the license would dictate” and “not looking like a shoe for five year-olds with plastic dragons all over them”.

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The only differences between these and regular Ultra Boosts are the addition of a small “flag” on the heel, which will carry a name or slogan associated with the theme, as well as custom aglets and tongue tabs. The only overt branding is on the insole, which have giant Game of Thrones logos on them.

Indeed most folks probably won’t even know these are Game of Thrones sneakers at all unless you point it out to them, and I guess sneakerheads could be looking out for some of these even if they don’t like the show/books, since there’ll be some nice colourways on the way if the earlier leaks are anything to go by.

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The black & red pair will be out in January, with others rolling out over the year.

Luke Plunkett is a Senior Editor based in Canberra, Australia. He has written a book on cosplay, designed a game about airplanes, and also runs cosplay.kotaku.com.

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DISCUSSION

sakagurazaemon
sakagurazaemon

Who buys this shit?

This is the epitome of mass-culture: a massive shoe & clothing company collaborating with a massive TV franchise. I personally do not understand the point of it and it makes me even sad a bit. Why does it have to be a shoe? What do people get out of it, when they wear them? Is the TV show even that good, to convince people to wear themed shoes? Aren’t there better things in life? Was this site paid to promote these shoes? How much money will Adidas make from this collaboration? Who makes these shoes anyways? Probably some dirty people in China who wear flip flops. I can’t think of anyone winning here: does anyone actually get a boner out of collecting shoes based off of a massively popular TV series in the Western world? 

Anyways I’ll probably not buy them.