As much as Activision’s Call of Duty: Black Ops is a success, the company’s other recent franchise release, Tony Hawk: Shred, is not. But Activision isn’t giving up on Shred, even in the face of pitiful sales.
https://kotaku.com/tony-hawk-shred-sells-like-rancid-hotcakes-5692254
Eric Hirshberg, CEO of Activision Publishing tells Gamasutra, that things could turn around for the Tony Hawk franchise and that “there’s hopefully a method to that madness” of skewing the game younger
https://kotaku.com/the-next-tony-hawk-game-is-for-kids-5610614
“For the first time we’re targeting that game to kids,” Hirshberg says. “It’s a gift-oriented game, but, that said, we need to build awareness for the game still. I think you’ll hopefully see a bigger ramp-up as we get further into the gift giving season.”
If Tony Hawk can recover from Shred and Ride, who’s going to make it?
https://kotaku.com/tony-hawk-developer-robomodo-struck-by-layoffs-5662162
Interview: Activision’s Hirshberg On Black Ops, Tony Hawk: Shred And More [Gamasutra]
