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A Tokyo Parking Garage For Geeked-Out Cars

Kotaku EastEast is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

“Itasha” are decal-covered nerdmobiles. One Tokyo garage might be the best place in Japan to spot them.

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That, or you know, just walking around the streets of Akihabara. Whichever!

Akihabara UDX is a 15-story building in Tokyo’s anime and gaming epicenter of Akihabara. UDX is filled with shops, restaurants, offices, and event spaces. Underneath are three levels of below ground parking, and the garage staffers have been cataloging the itasha that roll through.

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“Itasha” (痛車) literally means “painmobile,” but is said to refer these custom jobs inflict on the wallet. Covering your car in anime and video game characters ain’t cheap!

There are also “itansha” (痛単車) for geeked-out motorcycles and “itachari” (痛チャリ) for sticker covered bicycles.

Not all the cars in this garage are itasha, but here are some of the standouts:

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For more, checking out the garage’s Twitter.


Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.

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DISCUSSION

Itasha has had some professional application in recent years. In the Japanese Super GT 300 class, many of the cars run “itasha” style paint schemes. As the GT300 class comprises many different models of cars that confirm to FIA GT3 rules - as opposed to the GT500 class which is mostly Japanese makes - it’s produced some hilariously awesome paint schemes on very non-Japanese cars, whereas on the other hand the Japanese-marque GT500 class largely is comprised of traditional Japanese brand sponsorships

Nipponbashi’s mascot on a Callaway Corvette

EVA Racing (yes, Neon Genesis Evangelion racing) actually called this car the EVA-001.