An estimated 350,000 people played last year's Madden NFL 10 once online and never played it online again, series creative director Ian Cummings recently told Kotaku.
He and publisher EA are mum on online multiplayer details for this summer's Madden NFL 11, but that's a number the creators of one of gaming's biggest franchises clearly wants to reduce.
More than a third of a million people dare to go online with a game and never try it a second time? Something or somethings are scaring them away.