In fall 2011, the Japanese city of Matsudo launched the first in a series of anime style posters, designed to appeal to young people and help stop crime.
Since then, the character, who is named "Aya Matsumiya," has appeared in several poster campaigns to help fight crime. There's even a cosplayer who dresses as the character and sings anime music at local events in Chiba Prefecture, where Matsudo is located.
This month, Matsumiya is promoting a blood drive. Fighting crime, helping people, and singing gooey pop music—for Aya Matsumiya, that's all in a good day's work!
Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.