In fall 2011, the Japanese city of Matsudo launched the first in a series of anime style posters, designed to appeal to young people and help stop crime.
https://kotaku.com/when-cops-fight-crime-with-cute-5842375
Since then, the character, who is named “Aya Matsumiya,” has appeared in several poster campaigns to help fight crime. There’s even a cosplayer who dresses as the character and sings anime music at local events in Chiba Prefecture, where Matsudo is located.
This month, Matsumiya is promoting a blood drive. Fighting crime, helping people, and singing gooey pop music—for Aya Matsumiya, that’s all in a good day’s work!
松戸市防犯キャラが献血を応援 ポスターとかもらえるよ！ [IT Media]
江戸川カッパ市松戸コミマの模様 その4 ライブの部 [のりすけが松戸を知りたいって言ってるよ]
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