Kotaku EastEast is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.  

Fit's is a brand of Lotte chewing gum, and this August, there will be "Slime flavored" gum for you to chomp on. But it's not really "Slime flavored". PHEW.


"Slime" (スライム or "suraimu") is used as a pun: "suppai-raimu" (スっぱいライム). "Suppai" (here, スっぱい) means "sour" and "raimu" (ライム) is Japanese for "lime". The flavor is actually "sour lime" and not "Slime"—that is, unless DQ Slimes taste like sour limes. Right?

The gum also promises "Slime food feeling", which gets a big nothankyou from me.

スライム味の「Fit's」があらわれた [IT Media]