No, make that this month's. No, this year's.

Virtual idol Chihaya Kisaragi from Namco Bandai's popstar sim franchise THE iDOLM@STER had her birthday on February 25. People on the Japanese internet celebrated.

"Creepy" is a relative term, and these celebrations are not entirely serious — however, they do provide an opportunity for diehard collectors to show off their collections. That, and scare the shit out of everyone. But it's all in good fun!

【祭壇】アイドルマスター 如月千早ちゃん(15)の誕生日会がささやかに行われました [はちま起稿]