Sony honcho Howard Stringer then retorted that a price cut would cause the company to lose money on every PlayStation 3 sold.
Now BioWare co-founder Greg Zeschuk has entered the fray — adding his two cents. "I think it's silly to be saying you're not going to support Sony," says Zeschuk. "The brand itself is still huge and there are millions of [users] out there."
Bobby Kotick is not only the CEO and President of Activision, he also says silly things.