This is as unexpected as it is brilliant; the ad firm running a campaign for posh British department store Harvey Nichols have decided to sell the sale using sexy ladies in a 2D fighting game.

OK, mostly sexy ladies. The last one has dudes. But they're sharp-dressed dudes, which makes them look like King of Fighters characters, which makes it OK.

High-End Department Store Looks To Fighting Games For Ad Inspiration [GameSetWatch]