You know hotcakes? The 360's selling like 'em. The company have announced during their TGS address this morning that, since a range of price-cuts were introduced for the console across the US, Europe and Japan over the past few months, sales have - shockingly - increased. According to Microsoft's John Schappert, US 360 sales have "doubled", European sales are up by "62%", and they're up "five-fold" in Japan. Whichever way you look at it, that's an increase. [Microsoft TGS Keynote]