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This Is McDonald's Japan's Take on the Black Burger

Illustration for article titled This Is McDonalds Japans Take on the Black Burger
Kotaku EastEast is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

As Kotaku first reported earlier this month, Burger King rolled out a black cheeseburger in Japan. Now, McDonald's Japan has a black burger of its own.

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Unlike the Burger King "kuro" burger, the McDonald's "ikasumi burger" (イカスミバーガー) has yellow cheese. It kind of looks like that Darth Vader burger that France got a few years back.

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"Ikasumi" means "squid ink," so the name of this burger translates to "squid ink burger."

According to website Gold Rush, the squid ink burger is limited to three McDonald's restaurants in Tokyo's Shinjuku.

Illustration for article titled This Is McDonalds Japans Take on the Black Burger

[Photo: mtknk]

This is the box. It's Halloween-themed.

Illustration for article titled This Is McDonalds Japans Take on the Black Burger
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[Photo: dayo_ra]

Oh boy.

Illustration for article titled This Is McDonalds Japans Take on the Black Burger
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[Photo: natsuhi818]

Patties look like standard McDonald's meat. But really, this is Halloween, the hamburger. By that I mean this is pretty scary!

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Illustration for article titled This Is McDonalds Japans Take on the Black Burger

[Photo: natsuhi818]

But those buns. They're like a mixture of dust bunnies and volcanic ash.

Online, people aren't saying it's bad. Some like it! The burger has two patties, with cheese and a spicy yellow cheese sauce and fried onions.

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Illustration for article titled This Is McDonalds Japans Take on the Black Burger

[Photo: mtknk]

But it looks kinda sad. And not entirely black. Chin up, squid ink burger. You'll be available in Shinjuku until September 28, making this fall in Japan the battle of the black burgers!

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マクドナルドでイカスミバーガー発売か? 意外とうまそう [ゴールドラッシュ]

Top photo: takuro88

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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DISCUSSION

Having normal looking cheese makes all the difference. The Burger King variant looked like it was covered in tar.