Feb 20, 2012 Update: No huge changes yet, but what's with Amazon hiring a bunch of game developers? Hmm. Power play coming?
Why He's Powerful
Jeff Bezos' Amazon is a triple threat: powerhouse retailer with a wonderful games loyalty program and release-day shipping; the proprietors of the only other credible tablet in the Kindle Fire; and overseers of the powerful Amazon Web Services platform on which a large portion of the internet's cloud services operate.
Gaming has never overtly been Bezos' passion, but he has been known to make small investments in social gaming startups.
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Whether he actively makes gaming power-plays or not, it doesn't matter. Amazon is a mighty force in the medium.