Level-5’s Yo-Kai Watch owns Japan, in a way we haven’t seen since Peak Pokemon. The series is heading West for the first time real soon, and if you were wondering how Nintendo would market such a franchise over here, well, here’s your answer.

With farts.

And ball. GTFO, kid.

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Yo-Kai Watch is out on 3DS this Friday.

Here’s more on a game that you might be hearing a lot more of over the next 1-10 years.