Two Companies Go To War Over A Neo Geo HandheldS

On the weekend, SNK issued a press release saying that the Neo Geo X handheld - a re-release of the company's famous home console - was done for. Only a few days later, the company licensing the handheld from SNK says nope, we'll keep selling it.

In case you couldn't tell from the original SNK presser that this wasn't an amicable break-up, you will now after reading the subsequent release sent to us by Neo Geo X makers Tommo (emphasis mine).

Tommo, Inc., today responded to the press release that appeared on the SNK PLAYMORE USA Corp website last week. Tommo, Inc. denies that any breach of contract exists in their agreement with SNK PLAYMORE USA Corp and are continuing to support and market the popular NEOGEO X GOLD entertainment system, its accessories, and games. Due to the popularity of the system, Tommo and SNK extended the agreement earlier this year until 2016. Tommo fully expects this agreement to be honored by all parties. To date, Tommo has performed all of its obligations under its license agreement with SNK and is disappointed by SNK’s sudden and unjustified termination of the agreement. Tommo has demanded that SNK retract its press release and any attempts to terminate the license agreement.

Reading between the lines, you can see SNK demanded Tommo cease manufacturing, marketing and selling the units. Tommo's reply, meanwhile, suggests the company will simply keep selling (and marketing) any and all units it has left.

Either way, it's going to get messy. But hey, great incidental marketing move; nothing says "hurry buy now!" more than "this product may soon never ever exist ever again".