Eight flavors enter, four flavors leave. The latest in Lay’s interactive marketing is the Flavor Swap, pitting tried and true potato chip flavors against newcomers across four categories—BBQ, spice, cheese and heat. Let’s do this.
Butter chicken. Scalloped potatoes. Cowboy BBQ beans. Montreal smoked meat. The four flavor finalists for Canada’s Lay’s Do Us A Flavor competition are good on paper. Not so much my mouth.
Gyro. Biscuits and Gravy. Reuben Sandwich. Truffle Fries. The creator of one of these four potato chip flavors will be the million dollar winner of Lay’s annual “Do Us A Flavor” contest. Judging from the past two years, it will not be the one I pick.
Later this month potato chip fans from around the country will vote the determine which of these flavors is worth a million dollars. This is going to be a tough one.
Earlier this week Frito-Lay announced the four finalists in its annual 'Do Us A Flavor' fan-made potato chip flavor contest — Kettle Cooked Wasabi Ginger, Cheddar Bacon Mac & Cheese, Wavy Mango Salsa and Cappuccino. Which one wins my mouth?
After painstakingly combing through more than 14 million submissions in this year's contest, Lay's brand has whittled down this year's consumer designed chip flavors to four — Wavy Mango Salsa, Kettle Cooked Wasbai Ginger, Cheddar Bacon Mac & Cheese and... Cappuccino? Hrm.
They're trying to keep it a secret, and it's much more fun and childish to imagine every beeped word in this video is "penis", but the cat is out of the bag — Popeyes Chicken Waffle Tenders arrive July 29.
Last week Lay's decided to award the U.S. potato chip prize to Cheesy Garlic Bread, the least interesting of the three "Do Us a Flavor" competitors. A little over a third of America voted for it, allegedly. That leaves a little under two-thirds of America to the mercy of price-gouging jerks on Amazon and eBay.
The votes have been tallied, and the results are in — U.S. potato chip consumers are boring and disappointing. The Lay's "Do Us a Flavor" promotional contest saw folks voting for one of three user-generated flavors — Chicken and Waffles, Sriracha or cheesy garlic bread. I tasted them all, and the winner was as clear…
Last summer Frito-Lay tapped into the power of social media to give fans of the company's signature potato chip brand a chance to choose the next exciting flavor to grace store shelves. Millions of flavor combinations were submitted. Some, like Spinach and Sour Cream, were relatively uninteresting. Others, like my own…
Sitting in what's often called a trashy cafe in Beijing's Wudaokou district, a friend of mine asked me a question, "你知道为什么中国网游那么简单吗？" (Do you know why Chinese online games are so simple?) Confused and halfway through a soggy "homemade" microwave potato chip I asked, "Why?"