Butter chicken. Scalloped potatoes. Cowboy BBQ beans. Montreal smoked meat. The four flavor finalists for Canada’s Lay’s Do Us A Flavor competition are good on paper. Not so much my mouth.
Later this month potato chip fans from around the country will vote the determine which of these flavors is worth a million dollars. This is going to be a tough one.
Earlier this week Frito-Lay announced the four finalists in its annual 'Do Us A Flavor' fan-made potato chip flavor contest — Kettle Cooked Wasabi Ginger, Cheddar Bacon Mac & Cheese, Wavy Mango Salsa and Cappuccino. Which one wins my mouth?
After painstakingly combing through more than 14 million submissions in this year's contest, Lay's brand has whittled down this year's consumer designed chip flavors to four — Wavy Mango Salsa, Kettle Cooked Wasbai Ginger, Cheddar Bacon Mac & Cheese and... Cappuccino? Hrm.
Last week Lay's decided to award the U.S. potato chip prize to Cheesy Garlic Bread, the least interesting of the three "Do Us a Flavor" competitors. A little over a third of America voted for it, allegedly. That leaves a little under two-thirds of America to the mercy of price-gouging jerks on Amazon and eBay.
The votes have been tallied, and the results are in — U.S. potato chip consumers are boring and disappointing. The Lay's "Do Us a Flavor" promotional contest saw folks voting for one of three user-generated flavors — Chicken and Waffles, Sriracha or cheesy garlic bread. I tasted them all, and the winner was as clear…
Last summer Frito-Lay tapped into the power of social media to give fans of the company's signature potato chip brand a chance to choose the next exciting flavor to grace store shelves. Millions of flavor combinations were submitted. Some, like Spinach and Sour Cream, were relatively uninteresting. Others, like my own…