PR Stunt Involves a "Thousand" Women Installing a PC Game

In China, there's a contest for online game Tera. According to the game's official site, "a thousand beautiful women" install the game on gamers' computers. Not at once, mind you.

You sign up via the game's official Chinese site to enter. As noted on the developer's Facebook (via tipster Sang), the models show up at your door and get the game running on your PC. Apparently, a thousand models are participating in the event as well as members of pop group SNH48.

The rules are very clear that the women will only install the game, and the above GIF is from a video on the contest's site.

The contest, in which players can win various prizes, for example iPad minis, is limited to Beijing, Shanghai, and Guangzhou. The last copy of Tera will be installed this Sunday. Yes, this is a gratuitous publicity stunt! And yes, it seems somewhat creepy, but as the game's official site shows, it's not only men who are having these models install Tera:

PR Stunt Involves a "Thousand" Women Installing a PC Game

PR Stunt Involves a "Thousand" Women Installing a PC Game

PR Stunt Involves a "Thousand" Women Installing a PC Game

The above images were taken from the game's official page, and while there are numerous photos, I don't count a thousand images and taking selfies for online use to be part of the contest in order to promote the game. Maybe some winners were shy? Maybe there should've been Tera hunks as well? Maybe installing Tera is difficult? So many questions.

Tera [Official Site]

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