It's difficult to watch the endless Oculus Rift videos without a tinge of envy—it's not an experience most of us can have yet. Once it releases, the developers are aiming for a $300 pricepoint—which also makes the headset inaccessible to many people. That may not always be the case according to Edge.
Speaking to the developers of the virtual reality headset, Edge discovered that the developers would love to one day just give the headset away for free.
“The lower the price point, the wider the audience,” CEO Brendan Iribe stated. “We have all kinds of fantasy ideas. We’d love it to be free one day, so how do we get it as close to free as possible? Obviously it won’t be that in the beginning. We’re targeting the $300 price point right now but there’s the potential that it could get much less expensive with a few different relationships and strategies.
“You can imagine if Microsoft and Sony can go out and subsidise consoles because there’s enough money to be made on software and other areas, then there’s the potential that this, in partnership, could get subsidised. Let’s say there was some game you played in VR that everybody loved and everybody played and we made $100 a month – or even $10 a month – at some point the hardware’s cheap enough and we’re making enough that we could be giving away the headset. We’re not there yet, but we’re sitting there thinking all the time, how can we make this free?”
Obviously, all of this might be nothing more than a fantasy—or if it's possible, it won't be something we get to enjoy just yet. Still, it's encouraging to hear that one of the most exciting developments in gaming right now may also be one of the most accessible experiences, too.