Nintendo's latest stab at improving the messaging around the Wii U involves jokes. Everyone likes jokes!
Here we see a new Nintendo UK ad featuring British comedian Rufus Hound. Nintendo seems to have seen Sony's pitchman Kevin Butler and thought, "You know what, we need someone like that!"
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The results are mixed, though it's good to see them running ads that directly explain what the Wii U is and what makes it interesting. Less good: That Hound begins with a joke about how really, good games don't need the Wii U gamepad in the first place.