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I'm Not Really Feeling the Official Name of the Marvel Universe MMO

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After years of being referred to as simply Marvel Universe, Gazillion's massively multiplayer superhero game finally has an official name. Unfortunately, it's Marvel Heroes. How can a name featuring such a recognizable name sound so generic?

I would have preferred Marvel Super Hero Squad, but that name is taken by Gazillion's kid-friendly free-to-play MMO already, so we're stuck with Marvel Heroes.

I suppose it's an appropriate name for a massively multiplayer online game that lets players step into the spandex booties of Marvel's most iconic characters, including the newly-revealed Spider-Man, but can't we jazz it up a little? Hell, call it Mighty Marvel Team-Up or something. I'm falling asleep just imagining playing Marvel Heroes.