The people who made Candy Crush think they now own the word Candy, at least when it comes to games and a bunch of merchandise. How adorable.
Seems that in February 2013, the game's makers - King.com - submitted a trademark application for the word. One that on January 15 2014 was approved for publication in the United States, meaning it's only a few weeks away from becoming official.
This gives King a claim on the word "Candy" in relation to all kinds of applications, from games to sunglasses to headphones to...spectacle frames, though other parties can dispute the filing.
According to a report on Gamezebo, letters are already being sent to developers on Apple's App Store whose game has the word "Candy" in its name. Even if that word is literally the only thing it has in common with King's money-making juggernaut.