Though the YouTube user who uploaded the footage, captured a couple months back during a panel held at the Star Wars Celebration in Europe, presumed the footage had something to do with re-igniting the movie franchise, it's now been confirmed via Bleeding Cool as a pitch video for a Jurassic Park video game that never happened.
Lucasfilm story dev Pablo Hidalgo cleared up the confusion via Twitter.
@JurassicPark14 it was a teaser for a videogame project that never came to be that had the same name— Pablo Hidalgo (@infinata) September 11, 2013
What sort of game would it have been? I'm hoping it was straight-up surfing with dinosaurs, but then how could such a game ever get canned? More likely a Grand Theft Auto clone, with dinosaurs stealing cars.
Possibly a loss, but don't worry — in 2015 we're sure to get a mobile endless runner tie-in for the Jurassic World movie, which is sure to be just as good.