Call of Duty 4 sold, well, millions. So its direct sequel - Modern Warfare 2 - shouldn't be too hard of a sell. Or, it wouldn't be if the game was published by anyone else. But since it's published by Activision, well...
...like the headline says, you're going to get sick of the sound of it by Christmas time. The company have taken a leaf out of both Halo 3 and Grand Theft Auto IV's marketing campaigns, claiming the release of MW2 will be the "biggest entertainment launch of all time."
Ooooffffffff aaalllllll ttttiiimmeeeeee.
So imagine how sick to death you were of hearing about those two games. Then imagine you could be even more fed up with hearing about them. That's what the next six months is going to feel like. Only for Modern Warfare 2.
Modern Warfare 2 to be "biggest entertainment launch ever" - Activision [GameSpot]