There's a bit of an E3 custom to be had down the road from the Los Angeles Convention Center, where the annual event is held. And that custom is to drape the walls of the nearby Figueroa Hotel in giant video game posters.
In 2009, for example, Final Fantasy XIII was literally the biggest game in LA for the week. Grand Theft Auto IV has also used the hotel (albeit not during E3).
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This year, Bethesda's role-playing juggernaut Elder Scrolls V: Skyrim has pride of place. And if the guy is that big, imagine how big the dragon he's about to slice in the guts is...