A lot of these companies were third-party before, so making them exclusive feels counterproductive
“I don’t think this is much of a shock. Bethesda, and Zenimax at large, was a business founded on a multiplatform market. Suddenly pulling the rug out from under them might really hurt their long-term prospects. Ditto Activision-Blizzard — and indeed, Microsoft agreed to keep Call of Duty multiplatform, in part because they’re just not going to recoup those costs by going exclusive immediately. It would be leaving money on the table.” – Ovy
