"Wii Is Driven By Girls And Women"

Hey! Girls play video games. I know that, you know that, and even Tim Curry knows that. But what's more, publisher Ubisoft says, females drive the Nintendo Wii.

According to Ann Hamilton, senior brand manager with game publisher Ubisoft, "What's driving the Wii sales is the use of Wii by women, girls and families... It's a really female-driven platform."

A female driven platform? Look at the console's sales figures. Ubisoft, we think you mean, it's a human driven platform.

Game industry finally notices girls [Tulsa World via Endsights]