Yesterday was the PS3 Slim launch in Japan. It was a rather low key launch at the Akihabara Yodobashi Camera. It was so low key that it's possible to spot the same guy over and over again.

Time to play where's flannel shirt man.

Here on

And on Game Watch Impress.


And Dengeki Online.

So this same guy appears in photos not only on Japanese site Game Watch Impress, but in photos on Dengeki Online and — all of which are owned by separate companies.


The flannel shirt man was actually the fifth person in line at the event as spotted by Kotaku Japan. And when it was time to play Gundam on the big screen, guess who it was...

YES!! This photo appeared on Japanese site Game Watch Impress.


This guy could just be a huge PS3 fan. That's entirely possible. And the same dumb luck why Kotaku Japan just happened to see him there, could also be why Famitsu, Dengeki Online and Game Watch happened to see him there as well. And then asked him to pose for photos. Repeatedly.

There are those on some Japanese sites saying this flannel shirt man is either a paid shill or a Sony employee. In Japanese the word "sakura" can mean a hired shill. It's not uncommon to see long lines in front of stores and restaurants. Long lines mean that something is popular. But sometimes those waiting in line are paid phonies.

McDonald's Japan saw long lines when it launched the Quarter Pounder in Osaka. Too bad McDonald's paid one thousand people to queue up for the tasty burger.


Or you know, he could just be some lucky dude with a new PS3 Slim. Enjoy that new console flannel shirt man!

新型PS3、本日発売! 秋葉原ではPS3用ソフト『ガンダム戦記』の発売イベントも [Dengeki Online]
SCEJ、新型プレイステーション 3発売 -GAME Watch [Game Watch]
「年末商戦は今日から始まる!」−−新型プレイステーション3発売記念イベント開催 [Famitsu via オレ的ゲーム]