This is a charming short film about everyday people and their World of Warcraft avatars, interviewing a few players while their characters stroll around in the real world.
It's only four minutes long, but in that four minutes you get to meet a number of Irish players who give honest, enjoyable stories of just why it is they play the game, and what it is they're getting out of it.
It's the work of Gavin kelly, Paul Giles, John O'Connell, Will Sharkey and Cormac Kelly.
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Well worth a look if you're like me and just write WoW players off as click-happy time-wasters.