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NBA Players Are Living The 2K Life

One of the weirdest (and worst!) things about the NBA 2K series is how the whole experience is built around the idea of a “neighbourhood” of stores, most of them heavily branded in-game advertisements. It’s not how the real world looks or works! But then, the NBA in 2020 isn’t living in the real world.

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Because most of the league is currently holed up in Disney World, trying to get the 2019-20 season finished, the NBA has been trying to make this bizarre bubble life as comfortable as possible for its superstars. Meaning we’re starting to see stuff like this:

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It took about five seconds for fans to realise that looked kinda familiar:

God damn it, now I want to see every player walk in there and come out with some wild 2K mullet/braid/colour action.

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Luke Plunkett is a Senior Editor based in Canberra, Australia. He has written a book on cosplay, designed a game about airplanes, and also runs cosplay.kotaku.com.

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DISCUSSION

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It’s not a true NBA 2K neighborhood until the product placement is unstoppable