Illustration for article titled When emNBA 2K Online/em Isnt About Basketball, But Girls
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China loves basketball. Fans stay up all night to watch NBA games. They adore the sport. So you'd think NBA 2K Online, the online version of NBA 2K, would be an easy sell. So why the ladies?

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The game's Chinese operator, Tencent, aggressively promoting the game with girls in the bikinis, thigh-high socks, and hats. At least one of them, An Xiao Yi, has some name recognition in China.

Though surely Tencent could've tapped the psyche of Chinese basketball fans better than this. No?

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QQ.com [Tencent]

Illustration for article titled When emNBA 2K Online/em Isnt About Basketball, But Girls
Illustration for article titled When emNBA 2K Online/em Isnt About Basketball, But Girls
Illustration for article titled When emNBA 2K Online/em Isnt About Basketball, But Girls
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Illustration for article titled When emNBA 2K Online/em Isnt About Basketball, But Girls
Illustration for article titled When emNBA 2K Online/em Isnt About Basketball, But Girls
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Illustration for article titled When emNBA 2K Online/em Isnt About Basketball, But Girls
Illustration for article titled When emNBA 2K Online/em Isnt About Basketball, But Girls
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Illustration for article titled When emNBA 2K Online/em Isnt About Basketball, But Girls
Illustration for article titled When emNBA 2K Online/em Isnt About Basketball, But Girls
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Illustration for article titled When emNBA 2K Online/em Isnt About Basketball, But Girls
Illustration for article titled When emNBA 2K Online/em Isnt About Basketball, But Girls

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